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Sonic Receives Global Product Quality Leadership Award for Digital Media Workflow and Delivery

Company Release - 12/16/2010 7:30 AM ET

Prestigious Recognition from Research Firm Frost & Sullivan Cites RoxioNow's Innovation, Features, Technology, and Reach

NOVATO, Calif., Dec. 16, 2010 /PRNewswire/ -- Sonic Solutions® (Nasdaq: SNIC) today announced that it has received the 2011 Global Product Quality Leadership of the Year Award in Digital Media Workflow and Delivery from global research and consulting firm Frost & Sullivan. Sonic was recognized for its RoxioNow™ entertainment platform, one of the largest platforms for instant access to a huge array of premium Internet-streamed video entertainment, including new-release movies and hit TV shows. An analysis accompanying the award identifies "over-the-top" (OTT) video as "the new frontier of achievement in the media and entertainment industry." RoxioNow is singled out as the sole OTT solution that integrates workflow processing, delivery, and content rights protection and for Sonic's unique rights and IP that provides consumer access to a wide range of high-quality content.

Frost & Sullivan's commendation of RoxioNow was based on the platform's performance in the research firm's rigorous four-category Decision Support Matrix, which was developed to objectively compare competing companies and products. In the innovation category, RoxioNow was noted for an inclusive approach that unites content repository, distribution, and consumption into a single platform, thereby lowering barriers to entry while expanding the universe of playback-enabled devices. Years of investment in the space has resulted in one of the largest movie clouds, coupled with millions of devices that know how to talk to that cloud, and Frost & Sullivan gave RoxioNow high marks for its leading-edge technologies including those recently added through the acquisition of DivX® and MainConcept®. Lastly, Frost & Sullivan rated RoxioNow high in potential customer acquisition because of the platform's ability to serve customers across a broad spectrum of digital storefronts and growing presence on over millions of Internet-enabled devices of various types.

"RoxioNow's profound potential and game-changing features clearly establish Sonic Solutions as the leader in the OTT sector, which we see as one of the most dynamic markets we study," says Frost & Sullivan's Mukul Krishna, global director of digital media practice. "There's really no other product in OTT that has successfully addressed the needs of all stakeholders — content owners, retailers, device manufacturers, and consumers — in a single integrated system that functions seamlessly across the entire range of relevant environments. And with consumers clearly eager for easy access to premium content, RoxioNow serves a vital role in enabling the continued expansion of this market."

With 1,800 analysts and consultants who monitor more than 300 industries from 40 offices on six continents, Frost & Sullivan bases its award methodology on nearly fifty years of experience in evaluating and advising business. The company's industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify outstanding achievement and superior performance.

"Frost & Sullivan's leadership award is a major validation of the direction Sonic has taken with RoxioNow," said Dave Habiger, President and CEO, Sonic Solutions. "Proprietary approaches fragment the market and ultimately frustrate consumers, perhaps even driving them away from legitimate content. Instead, we've built a system that incents everyone to pull together to grow the market. By expanding consumer choice while protecting content owners' rights, RoxioNow has become the future of digital content distribution, and this award is a very gratifying recognition of that fact."

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of connected home and mobile electronics, as well as over 350 million DivX Certified devices. RoxioNow enables storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives. The platform allows these companies to participate in the entertainment supply chain, add value to product offerings, and form ongoing relationships with customers. "Powered by RoxioNow™" stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite devices and, through the RoxioNow online entertainment library, access their content at any time, on any RoxioNow-powered device.

About Sonic Solutions

Sonic Solutions® (NASDAQ: SNIC) enables digital media from Hollywood to Home. For more than two decades, Sonic products, service, and technology brands including Roxio®, RoxioNow™, DivX®, and MainConcept®,have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood Studios, retailers, consumer electronics manufacturers, and PC OEMs that provides consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California. Learn more at

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the RoxioNow platform. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, Sonic Solutions, Roxio, RoxioNow, DivX, MainConcept, and Hollywood to Home are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

SOURCE Sonic Solutions

Contact: Chris Taylor , +1-408-367-5231,