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DivX Plus Streaming DRM Approved for UltraViolet Services

Rovi's Advanced Adaptive Streaming Format Ready to Enable UltraViolet Retailers to Deliver High-Quality Video Experiences Across a Broad Range of Home and Mobile Devices

Company Release - 1/7/2013 8:30 AM ET

LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2013), Jan. 7, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI),driving digital entertainment innovation, today announced that the DivX® digital rights management (DRM) used with the company's adaptive streaming format, has been approved by the Digital Entertainment Content Ecosystem (DECE) for streaming use within the UltraViolet ecosystem. With the DivX DRM becoming part of the UltraViolet technology specification, DivX Plus Streaming® may be easily used by UltraViolet retailers to deliver a consistently high quality over-the-top video streaming experience. DECE is the developer and operator of UltraViolet, which is designed to offer consumers unprecedented freedom and flexibility in how they watch and collect home entertainment.

DivX Plus Streaming brings features historically associated with Blu-ray Discs to the over-the-top entertainment experience. The adaptive streaming solution not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind.

The addition of DivX DRM to DECE's list of approved stream protection technologies continues the momentum for DivX Plus Streaming, which has been approved by studios and adopted by a range of companies that are helping fuel over-the-top entertainment distribution, including Broadcom, China Mobile, Dixons, MediaTek, MediaMarkt, and MStar.

"UltraViolet is gaining market traction with more than 8 million household accounts, thousands of titles available, new retailer launches and hundreds of millions of compatible devices," said Mark Teitell, general manager of DECE – the pan-industry consortium behind UltraViolet. "As a Founder of DECE, Rovi has had a substantial impact on the initial design and development of UltraViolet – and its expertise and capabilities across content creation, access and playback are now helping to further accelerate UltraViolet in the marketplace."

In addition to providing core DRM technology, Rovi is also powering some of the first UltraViolet-enabled retail services. For a major studio and leading US retailer, Rovi's end-to-end solution for digital entertainment distribution, Rovi Entertainment Store, is enabling integrated UltraViolet account creation and linking, purchase history and code redemption, disc-to-digital redemptions, as well as digital locker management and device streaming. As a result, consumers are able to view and access their UltraViolet collections, regardless of where movie purchases were made, directly within the library of their favorite retail service.

Rovi is also supporting UltraViolet through its professional video encoding solutions. TotalCode™ Enterprise, a server-distributed encoding solution for high-volume digital content production, will be one of the first commercially available workflow tools to support the preparation of movies in the downloadable UltraViolet Common File Format (CFF). In addition, Rovi plans to support CFF encoding and multiplexing in its popular line of MainConcept SDKs.

"We developed DivX Plus Streaming as a way to address the limitations of existing digital streaming solutions on the market and to elevate the over-the-top entertainment experience for consumers," said Matt Milne, executive vice president worldwide sales and marketing, Rovi Corporation. "We share DECE's vision of entertainment freedom for consumers and are delighted that DivX Plus Streaming has been selected as a technology to support UltraViolet retailers looking to deliver a consistently high-quality viewing experience."

Rovi's DivX Plus Streaming solution is built upon core DivX technologies, which are recognized by millions of consumers around the world for delivering excellent video performance, visual quality and multi-screen interoperability. DivX Plus Streaming Certification rigorously tests and validates interoperability between entertainment services and devices to provide an optimal consumer experience. DivX Plus Streaming expands the value of the popular DivX and DivX Plus® HD Certification programs, which bring advanced multimedia features to 'download to own' video content and have resulted in shipment by top-tier manufacturers of more than 750 million consumer electronics devices.

About Rovi Corporation

Rovi powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. More information about Rovi can be found at

The Rovi Corporation logo is available at

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended September 30, 2012 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

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         Chris TaylorRovi Corporation

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Source: Rovi Corporation