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Rovi Launches Advertising Trial Program for App Developers

Charter Participants Introduce Advanced Display and Video Campaigns Within Mobile Phone, Tablet and Connected TV Apps

Company Release - 2/26/2013 2:30 AM ET

BARCELONA, Spain, Feb. 26, 2013 (GLOBE NEWSWIRE) -- Mobile World Congress 2013 -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced the expansion of its Rovi Advertising Service to support the integration of advanced display and video advertising in mobile phone, tablet and connected TV apps. Program charter participants include popular solution providers Boxfish, mPortal, and Muzu. The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.

"As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network," said Heather Way, senior research analyst, Parks Associates. "More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment."

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

"The new trial program is designed to allow app developers to efficiently and effectively monetize their platforms without losing focus on their core business and participate in what Juniper Research forecasts to become a more than a $7 billion industry by 2015 in the mobile space alone*," said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. "Importantly, we are creating a network that will enable advertisers to make a single media buy and, backed by detailed analytics to measure performance, execute unified campaigns across multiple screens."

"As a provider of second screen and interactive television solutions, mPortal understands that advertising is a key component for monetizing television across connected devices," said DP Venkatesh, CEO, mPortal Inc. "Rovi clearly recognizes the value of an end-to-end ad monetization solution for connected and mobile devices so we are pleased to be collaborating with them."

"Boxfish is a unique TV discovery application that uses a real-time index of every word spoken on TV to connect consumers quickly to content of interest," said Eoin Dowling, CEO, Boxfish. "We're excited to be collaborating with Rovi to create a dynamic new opportunity for advertisers and become part of a broader Ad Network that is delivering a way for brands to stay in front of TV viewers across screens."

Developers that integrate Rovi Advertising Service also receive campaigns from the Rovi Advertising Network, which can attract marketers by delivering a unique inventory, receptive consumers, and billions of impressions a month across the range of screens that now comprise the digital media experience.

For more information about joining the Rovi in-App Advertising Program contact:

About Rovi Advertising Service

Rovi Advertising Service is a cloud-based solution that enables app developers, consumer electronics manufacturers, and service providers to easily generate new and recurring revenue streams. The turnkey solution enables advanced advertising to appear within applications and User Interfaces on mobile devices, tablets, PCs, connected TVs, set-top boxes, Blu-ray players, game consoles and more. Advertising capabilities include display and video units, as well as highly immersive and interactive branded destinations.

About Rovi Advertising Network

Rovi Advertising Network provides expert representation and end-to-end campaign management reaching millions of consumers using multiple digital devices throughout their daily lives. Our signature 360° Service ensures creative continuity for a consistent advertiser message in all viewing locations, while simplifying campaign execution with unified design, campaign management and analytics for reporting performance.

About Rovi Corporation

Rovi powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. More information about Rovi can be found at

The Rovi Corporation logo is available at

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-K for the period ended December 31, 2012 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

*SOURCE: Juniper Research, Mobile Advertising, July 2012

CONTACT: Chris TaylorRovi Corporation

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Source: Rovi Corporation