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TiVo Research and Analytics Adds Nielsen Into Media TRAnalytics(R)

Enables Customers to Easily Action TRA Purchaser Ratings Points in Their Buying Process to Accelerate Smarter Media Buying and Selling

Company Release - 4/9/2013 8:00 AM ET

NEW YORK, NY -- (Marketwired) -- 04/09/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced it has signed an agreement to make certain Nielsen data available as a parallel resource within TRA's patented business intelligence single-source data solution for mutual subscribing clients of TRA and Nielsen. This provides TRA customers with a vast increase in efficiency making it easier to utilize TRA's unique purchase-level insights.

Mark Lieberman, CEO of TRA, said, "Helping advertisers be smarter about their buys by using consumer purchaser data is ingrained in our company's DNA. TRA Purchaser Ratings Points® have become invaluable for our customers in media planning and buying. Many customers believe that they will make even more use of our data with the ability to reference the Nielsen data, where appropriate, in Media TRAnalytics®. By providing access to certain ratings data along with our far more granular purchaser insights, we have made our customers' jobs significantly easier and we are excited that this addition to our system will further improve media buying, selling and execution."

TRA's web-based Media TRAnalytics® platform matches set-top box data with purchasing data from that household, enabling TRA clients to find "The Right Audience®" based on actual consumer purchase behavior. To learn more about TRA's capabilities and services please visit

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer and Starcom MediaVest Group. More information at:

About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry

TiVo, the TiVo Logo, Media TRAnalytics, 'The Right Audience' and Purchaser Rating Points are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the future integration of Nielsen ratings data into TRA's Media TRAnalytics product. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in TiVo's public reports filed with the Securities and Exchange Commission, including TiVo's Annual Report on Form 10-K for the fiscal year ended January 31, 2013 and Current Reports on Form 8-K. TiVo cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Source: TiVo