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Rovi Names Bob Ivins Senior Vice President, Business Development

Company Release - 10/15/2014 1:50 PM ET

SANTA CLARA, Calif.--(BUSINESS WIRE)-- Rovi Corporation (NASDAQ:ROVI) today announced that Bob Ivins has joined the company as senior vice president, business development. Mr. Ivins will be responsible for spearheading business development globally and managing strategic business opportunities for Rovi’s data and analytics assets. Mr. Ivins will be based at Rovi’s office in Radnor, Pennsylvania, reporting to Rovi Executive Vice President and COO John Burke.

"As a widely recognized expert in data analytics, Bob is uniquely qualified to drive our initiatives to help grow our customers’ businesses with insights and analytics based on Rovi data,” said Mr. Burke. “Bob’s expertise in developing strategic partnerships around data analytics’ opportunities will serve to advance Rovi’s objective of being best-in-class and delivering more value to our customers globally.”

Mr. Ivins brings a diverse background in both the cable and Internet industries to Rovi. With more than 25 years of experience as an entrepreneur and innovator, Mr. Ivins specializes in analyzing behavioral data to generate insights, inform key business decisions and optimize performance.

Just prior to joining Rovi, Mr. Ivins was chief data officer at Mindshare, one of the leading global media agency networks where he was instrumental in developing adaptive marketing solutions for agency clients. Mr. Ivins previously held senior positions at Comcast, comScore, Yahoo! and Nielsen.

“The pace of innovation in the media and entertainment industry has never been faster, with the consumer at the focal point of this changing environment,” said Mr. Ivins. “Understanding what, when, where and how consumers find content to watch or listen to will be critically important to the entire ecosystem. Rovi’s data and navigation technologies will be an important part of the solution for the industry.”

About Rovi Corporation

Rovi is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. Discover more about Rovi at

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words “will” or “is expected to,” or similar words that describe the Company’s or its management’s future plans, objectives, or goals, are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company’s most recent report on Form 10-Q for the period ended June 30, 2014 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

Rovi Corporation
Kristin Hehir, 408-764-5313

Source: Rovi Corporation