New Rovi Survey Suggests Stronger Discovery Strategies Can Help Providers Increase Content Consumption and Boost Subscriber Satisfaction
SANTA CLARA, Calif. & AMSTERDAM--(BUSINESS WIRE)-- Rovi Corporation (NASDAQ: ROVI), a global leader in entertainment discovery, today released findings from a sponsored survey of pay-TV and over-the-top (OTT) content subscribers in the U.S., Europe, and Asia. The global study aimed to uncover trends in viewer behavior related to discovery, search, and recommendations for entertainment content and programming.
Above all, the survey revealed that despite widespread panic among traditional pay-TV providers over subscribers cutting the cord, only three percent of global viewers had actually done so. However:
Moreover, instead of service fees, the survey found difficulty of content discovery to be chief among viewers’ woes.
Overwhelmingly, consumers are willing to pay for entertainment programming, provided they can find it.
In keeping with their desire for easier content discovery, viewers also revealed interest in natural language voice-based entertainment queries.
“The ultimate goal for service and content providers should be to connect consumers to the entertainment programming that is most relevant to them at any given moment across a range of devices,” said Michael Hawkey, senior vice president and general manager of discovery, Rovi. “Providers need to offer the same level of advanced usability that consumers now expect from any other web, mobile or social media service. Specifically, they stand to potentially gain increased revenue and happier customers by providing better search, recommendation, and voice-enabled discovery features.”
The research findings were the result of an online survey of 4,000 pay-TV and OTT subscribers across seven countries worldwide with 1,000 interviews completed in the U.S., and 500 interviews completed each in the U.K., France, Germany, China, Japan, and India1 .
Rovi released the findings of its global survey at IBC this week and will showcase its comprehensive suite of entertainment discovery and monetization solutions in Stand G01, Hall 14. Learn more about Rovi and the company’s IBC show announcements at http://www.rovicorp.com/ibc2015.
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience. The company’s pioneering guides, metadata and recommendations continue to drive program search and navigation on millions of devices across the globe. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. Rovi holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. Discover more about Rovi at Rovicorp.com.
All statements contained herein that are not statements of historical fact, including statements that use the words “will” or “is expected to,” or similar words that describe Rovi Corporation’s or its management’s future plans, objectives or goals, are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of Rovi Corporation to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in Rovi Corporation’s most recent report on Form 10-Q for the period ended June 30, 2015, and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). Rovi Corporation assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
1 About the Survey Methodology
• A total of 4,000 online surveys were completed spread across seven
countries worldwide – 1,000 interviews were completed in the U.S. while
500 interviews were completed within each of the following countries –
U.K., Germany, France, China, Japan and India.
• Participants had to be a pay-TV subscriber, subscribe to other TV or video content providers, or use online streaming devices.
• The total sample was weighted so each country represented the same number of interviews. Additionally, the country samples were stratified and the data was weighted slightly by regions, age, gender, education, and income in order to reflect a proportional, representative sample.
• The U.S. survey has a margin of error of +/-3 percentage points for the full sample. The other countries have a margin of error of +/-4.4 percentage points for their full samples. The margin of error is higher for subgroups within each sample.
Stacey Hurwitz, 617-710-9171
Source: Rovi Corporation